Privacy Policy
EFFECTIVE DATE: MAY 23 , 2025 | L AST UPDATED: MAY 23 , 2025
At Mermaid Soul, your privacy matters to us. This policy explains what information we collect, how we use it, and how we protect it when you visit mermaidsoul.com or purchase our products.
1. Information We Collect
We collect information you provide directly to us, as well as data gathered automatically when you visit our site.
Information you provide:
Name, email address, shipping and billing address
Payment information (processed securely through our payment provider — we do not store full card numbers)
Account credentials if you create an account Communications you send us (email, contact forms)
Reviews or feedback you submit
Information collected automatically:
IP address and browser type
Pages visited, time on site, and referring URLs Device identifiers and operating system
Cookie and tracking data (see our Cookie Policy for details)
- How We Use Your Information
We use the information we collect to: Process and fulfill your orders
Send order confirmations, shipping updates, and receipts Respond to customer service inquiries
Send marketing emails and promotional offers (with your consent) Improve our website, products, and customer experience
Detect and prevent fraud or unauthorized transactions Comply with legal obligations
- Sharing Your Information
We do not sell your personal information. We may share data with trusted third parties only as necessary to operate our business:
Payment processors (e.g., Shopify Payments, Stripe) to handle transactions
Shipping carriers to deliver your orders
Email marketing platforms (e.g., Klaviyo) to send communications you've opted into
Analytics providers (e.g., Google Analytics) to understand site traffic
Legal authorities if required by law or to protect our rights
All third-party partners are contractually required to protect your data in accordance with applicable law.
- Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site performance. Please see our Cookie Policy for full details and your opt-out options.
- Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
Access — Request a copy of the personal data we hold about you
Correction — Ask us to correct inaccurate information
Deletion — Request that we delete your personal data
Opt-out of marketing — Unsubscribe at any time via the link in any email
Data portability — Receive your data in a structured, portable format
Do Not Sell — We do not sell personal data; no action required
California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at the address below.
- Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, or as required by law. Order records are typically retained
for 7 years for accounting and tax purposes. You may request deletion of your account data at any time.
- Security
We implement industry-standard security measures including SSL/TLS encryption, secure payment processing, and limited staff access to personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
- Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.
- !ird-Party Links
Our site may contain links to third-party websites (social media, retailers, partners). We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
- Changes to !is Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our site following any changes constitutes your acceptance of the updated policy.
Questions? Contact Us
Mermaid Soul California, USA
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