Cookie Policy
EFFECTIVE DATE: MAY 23 , 2025 | L AST UPDATED: MAY 23 , 2025
This Cookie Policy explains what cookies are, which ones we use on mermaidsoul.com, and how you can manage your preferences. We want you to have a transparent and comfortable experience on our site.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help the site remember information about your visit
— like items in your cart or your language preference — making future visits more efficient and personalized.
Cookies are not harmful programs. They cannot access other files on your device or run software. However, they can be used to track browsing activity, which is why we give you control over them.
2. Types of Cookies We Use
STRICTLY NECESSARY ALWAY S ON
These cookies are essential for the website to function. They enable core features like your shopping cart, checkout process, account login, and site security. The site cannot operate properly without them. No consent is required.
Examples: session cookies, cart persistence, CSRF protection tokens (Shopify)
ANALYTICS & PERFORMANCE OPTIONAL
These cookies help us understand how visitors interact with our site — which pages are visited most, where traffic comes from, and how long visitors stay. This data is aggregated and anonymous. It helps us improve our site and customer experience.
Examples: Google Analytics (_ga, _gid), Shopify Analytics
MARKETING & ADVERTISING OPTIONAL
These cookies track your activity across websites to deliver targeted advertising relevant to your interests. They help us measure the effectiveness of our ad campaigns on platforms like Meta and TikTok.
Examples: Meta Pixel, TikTok Pixel, Google Ads conversion cookies
FUNCTIONAL / PREFERENCES OPTIONAL
These cookies remember choices you've made to personalize your experience — such as your preferred language, region, or whether you've dismissed a notification banner.
Examples: currency preference, cookie consent record, chat widget settings
3. Cookie Preferences
Manage Cookie Settings
Strictly Necessary
Required for the site to function. Cannot be disabled.
Analytics & Performance
Helps us understand site traffic and improve your experience.
Marketing & Advertising
Used for personalized ads and campaign measurement.
Functional / Preferences
Remembers your preferences and personalizes your visit.
SAVE PREFERENCES
Note: This panel is for illustrative purposes. Your live cookie banner will appear at the bottom of the page when you first visit mermaidsoul.com.
- Third-Party Cookies
Some cookies on our site are set by third-party services we use. These parties have their own privacy and cookie policies, which we encourage you to review:
Google Analytics — privacy policy
Meta (Facebook/Instagram) — privacy policy
TikTok — privacy policy Shopify — privacy policy Klaviyo — privacy policy
- How Long Do Cookies Last?
Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a set period (ranging from days to years) or until you manually delete them. Analytics and marketing cookies are typically persistent.
- How to Manage or Delete Cookies
In addition to our on-site preference settings, you can control cookies through your browser settings:
Chrome: Settings → Privacy and Security → Cookies
Safari: Preferences → Privacy → Manage Website Data Firefox: Settings → Privacy & Security → Cookies and Site Data Edge: Settings → Cookies and site permissions
Please note that disabling certain cookies may affect the functionality of our website, including your ability to add items to your cart or complete checkout.
To opt out of Google Analytics tracking across all websites, you can install the
Google Analytics Opt-Out Browser Add-On.
7. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Our site does not currently respond to DNT signals, but you can use the cookie preference settings above to limit tracking.
8. Updates to !is Policy
We may update this Cookie Policy as our practices evolve or as new legal requirements apply. We will update the date at the top of this page when changes
are made.
Questions? Contact Us
Mermaid Soul California, USA
© 2025 MERMAID SOUL | ALL RIGHTS RESERVED