Born from the sea

We started here because we lived it. The sun, the salt, the coast.

Where Mermaid Soul Began

Every summer, no matter what, we went to the beach.

Hawaii. Mexico. South Carolina. Florida.
If there was salt in the air, we were there.

My mom did her best to protect us. Thick layers of old-school Coppertone before we ran straight back into the sun. But sunscreen in the 80s didn’t stand a chance against hours in the ocean. I always came home pink. Sometimes red.

And that’s when the ritual began.

She’d walk over to her aloe plants, snap off a thick green leaf, trim the edges (sometimes carefully, sometimes not), and split it open right there in the kitchen. The gel was cool. Fresh. A little sticky. And it worked.

No chemicals. No mystery ingredients. Just a plant and a mom trying to make her kid feel better.

Those quiet moments — sunburned shoulders, salty hair, aloe straight from the leaf — stayed with me.Mermaid Soul was born from that memory.

Not just the beach.
Not just the sun.
But the care that came after.

Today, Mermaid Soul is a clean, plant-based after-sun ritual designed to calm, hydrate, and restore sun-kissed skin. Aloe is still at the heart of it — but now it’s supported by botanicals chosen with intention, not nostalgia alone.

Because being in the sun is part of living.

Taking care of your skin afterward?
That’s part of loving yourself.

And that’s the soul of Mermaid Soul.

How Mermaid Soul came to be

We lived the tension between loving the sun and paying for it with depleted, uncomfortable skin. That's where this began—a need to recover without compromise.

Ritual

Stay connected to your sun-kissed skin

Get tips, rituals, and new releases sent straight to you. No noise—just what matters for skin that's lived in the sun.

Founders

The People Behind the Soul

We built this because we lived it. Sun, salt, and the need for something real.

Doug
Founder, formulation

Spent years testing formulas on her own sun-stressed skin before getting it right.

Julia
Founder, vision

Believed early that skincare could be both clean and effective without compromise.

Jenilyn
Head of sourcing

Connects us with suppliers who share our commitment to quality and sustainability.

Brent
Product development

Ensures every formula delivers on its promise without cutting corners on integrity.

Impact

What we've built so far

Small numbers that mean something real. Customers who trust us. Skin that feels better. A brand that stays true.

3

Years in the making

50K

Bottles in hands

100%

Cruelty-free certified

Trusted partners who live for the sea

Summer doesn't have to end

Restore your glow. Reconnect with your skin. Keep the feeling alive.

Questions

Everything you need to know about Mermaid Soul and how we care for sun-stressed skin.

What makes Mermaid Soul different?

We don't use harsh chemicals or heavy residue. Our formulas are clean, cruelty-free, and drawn from ocean-inspired botanicals and plant oils that actually calm and restore sun-damaged skin.

Can I use these products year-round?

Absolutely. While designed for after-sun recovery, our ritual works beautifully whenever your skin needs deep hydration and nourishment—whether from sun exposure, wind, or everyday stress.

Are your products vegan and cruelty-free?

Yes. We're committed to clean beauty that respects both your skin and the world around you. No animal testing, no compromise.

How long does the ritual take?

Just a few intentional moments. Cleanse, cool, and nourish—three simple steps that take less time than you'd expect but make all the difference in how your skin feels.

Which product should I start with?

Start with the After Sun Spray for instant relief, then layer with Body Lotion or Body Butter depending on how much moisture your skin needs. The ritual builds from there.

Have more to ask?

We're here to help. Reach out anytime.